You Can Run, But You Can't Hide

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Recently, something on Twitter got my spider senses tingling.
When I "meet" someone interesting in a chat or through a friend, I like to check their bio - I'm sure you do as well. And what caught my attention was how many of these people are former employees of a certain company.
Interesting. It told me two things right off the bat. One, this company hires talented people. Two, talented people leave this company in droves.
Curious, I reached out to one of these people, a friendly acquaintance who is close Twitter friends with one of my best buds on Twitter. We had a connection through past interactions, and we had a level of trust through our mutual pal. In other words, I wasn't a complete stranger.
"I've noticed something I think you can help me with," I tweeted. "Can we take this to email so I can ask you a question?" He was happy to oblige, so via email I asked him about my observation. This is the gist of his reply:
"That company is a great place to make a name for yourself in our field. Unfortunately, they don't pay well, and management isn't the most enlightened. The nature of the work we were required to do there has changed dramatically since they hired me, too. By the time I left, we were innovating much less, instead spending most of our time on lower-skill tasks. I'm glad I've moved on, and I've never looked back. Same goes for my former colleagues." He named several I also followed, and I reached out to them as well for confirmation, which they readily gave.
I've read a lot of headlines about people losing their jobs because of boss-bashing Facebook posts or indiscreet Tweets. Less sensational, perhaps, is how potential recruits and customers use Social to check before they leap. But it happens every day all day long.
I personally don't choose a movie or buy technology without polling my network first. Of my friends and followers, I've got dozens or sometimes hundreds who will weigh in on anything I'm asking about. Often their replies include really useful links to blog posts, reviews, and articles that make my decision easy and shed new light on the object of my question. Increasingly, this is how it's done in the Twenty-First Century.
Employers, people are checking up on you. Once upon a time (you know, 5 years ago), people would ask a small circle of friends and family before trusting a recruiter and taking the career plunge. Now, that inner circle has expanded to thousands, and through connections it can quickly reach tens or even hundreds of thousands. Because of Social Media, no company can hide behind obscurity any longer.
And this is only the beginning. There are new Social applications, and new uses of existing apps, that haven't even been created yet. Two years from now ...three ...five? What I write about today will be so ubiquitous that companies will have no choice but to actually be better - or suffer the consequences.
Social Media isn't just changing the way business is done for those few of us who participate in robust online networks. It is driving a sea change in corporate transparency. Bad bosses? You can run, but you can't hide.

Join me here every Monday for a new installment of Social Media Monday.