Sectors of the economy are heating up, especially technology. That means companies are hiring - a number of them quite aggressively. And whenever there is a hiring blitz going on, recruiters feel the pressure to fill interview slots with bodies. The thing is, savvy hiring managers will pass on any but the most talented recruits, which just brings more pressure: for the recruiter, for the manager with the empty job opening, and for you, the CEO, who wants his company to grow as quickly as the market will allow.
Wow, that's a lot of pressure all around, isn't it? All completely unnecessary.
Right now, I'm observing companies devoting thousands of work hours devising new plans to attract more talent: reaching out via social media, professional organizations, alumni associations, friends and family... paying hefty referral bonuses, flying recruits in from all over the country and the world, offering signing bonuses in some cases - it's remarkable to me.
Just this week, I was speaking to a very talented performer at one such company. And you know what he said about his employer? I kid you not:
"This job is better than waiting tables."
This guy is a knowledge worker, mind you. An expert in his field.
CEO, he was speaking to you! His company is hiring vigorously. He is a top performer in his role, not some slouch. Meanwhile, he's itching to leave - he'll be gone soon, and it's all because his company squelched his enthusiasm somewhere (probably repeatedly) between the hiring road show they put on for him and the reality of the present day.
I'm not going to name corporate names because, well, it doesn't matter. Maybe that's your company. More likely it's some other firm. But even if it is, how confident are you that some of your biggest stars aren't saying this about your company right now?
If you want your company to grow in a sustainable way, stop going after talent - make them come after you! It isn't easy, not at all. But it's painfully, excruciatingly simple. Ready?
In order to attract top talent to your organization, make sure the talent you have is so happy and proud they would never dream of leaving!
Employees who love their company* and who are proud to work there are more productive. They are more loyal. They are much less likely to ever leave - not even when a plum offer comes along from a rival.
For years, I've taught business leaders this basic principle of five-star customer service:
Don't bother to pull customers in your front door if their experience is so bad they're just going to walk out the rear in disgust.
Pulling them in the front: for new customers, that's the sales process and advertising and other marketing activities. In hiring, that's your referral bonuses, job fairs, and headhunter fees. Save some cash. Focus on the experience of those within your company. CEOs, ask yourself:
1. How does every employee feel about our company?
2. How do I know for sure?
3. For those who love it: why?
4. For those who don't love it: why not?
5. What do they suggest we do to improve?
Let me leave you with words from another highly-talented worker, this one who works for one of Fortune's 100 Best Companies to Work For.
"I love this company. I'm never going to work for another company again. I'm finally home here."
Are your tops stars finally home? CEO, it's entirely up to you - and the top talent you have on your staff. Go for it! Build a talent magnet!
*Yes, I said love, not "like" or even "like a lot." Only Five-Star employers, that special top one percent, count in this race to the top.
Hiç yorum yok:
Yorum Gönder