A big part of my ongoing self-education over the past couple of years is to learn every possible thing there is to know about Social Media as used by the largest companies ("the enterprise"). My goal is to position myself as the undisputed leader on the topic. I’ve got some stiff competition (many of them friends), so I never rest: I’m up at five seven days a week reading, blogging, and exploring various Social websites. Throughout the day I keep it up on my phone as I walk to the bathroom or refill my coffee cup. Red lights are a great place to fire off one quick tweet or read a paragraph on a cool new blog I’ve found. And I’ve spoken with hundreds of other experts and professional in the field - more legitimate experts than you probably realize exist.
Obsessed? I suppose. But was Michael Jordan obsessed with nailing the perfect three-pointer? If it’s fun, it doesn’t seem like work.
If you want to win, stop working. Play at something that truly delights you, then figure out how it can turn you a dime. Just don’t forget: the play comes first, or never mind.*
I say all this because I want you to truly value the extensive effort I’ve put into my research. I’m not just some dude with an opinion or two – though Lord knows, I’ve got some pretty strong opinions, and I’m not shy of sharing them. But they aren’t merely conjecture. What I tell you about the Social Revolution is based on the current state of the media, and on the undeniable trends my peers and I see coming.
This is an exciting time to be alive if you’re a technologist; in my opinion, the most exciting time that has ever been. The Social Revolution is going to make the dot-com surge (and burst) look like a blip. We’ll dive into that more another day.
Excited? I’ll see you back here Monday, when I post “The Three Roles of Social Within the Enterprise.”
Hiç yorum yok:
Yorum Gönder