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Imagine you're at a party. Great music, fun crowd, festive atmosphere; open bar. Then someone walks up to you and says, "Hi, I'm Chris. Wanna screw?"
Hmn. I don't know about you, but the first thing I'd think is, "Sounds like Chris does this for a living. I wonder what this is gonna cost me." Followed up by thoughts such as, "They don't make latex that thick or penicillin that strong." I don't know about you, but these thoughts would lead me rather quickly to, "No thanks, I'm trying to quit."
There are a whole lot of marketing types who don't get this, though. They hear about Social Media and they gloss over that first word, instead focusing on the second. "Great!" they say, "Another medium for me to exploit!" Then they get frustrated when their broadcasting doesn't bear fruit, and they report to their CEO that Social Media is all about Farmville and Angry Birds and drunken status updates, and has no application to business at all.
...And what does the CEO know? He relies on his wife to let him know what his friends are up to on Facebook. He believes John Stewart's dismissive jokes on The Daily Show. CNN's bizarre Twitter-checking makes him change the channel.
Over the next couple of weeks, we'll be exploring some of the ways to make Social Media work for your company and for your career. The next such discussion will be tomorrow night, on Lolly Daskal's #LeadFromWithin Twitter chat, where I am the guest. Our topic will be Total Transparency. I hope you can join us!
Where: Twitter
What: #leadfromwithin chat
When: 8:00 Eastern Time (US)
Host: Lolly Daskal
Guest: me
VIP: You!
Why: Lolly puts the Social in Social Media. This is a must-attend event!
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